Hit The Traffic Target
Driving targeted is the key to both online and offline success! Think about the corner drug store. Is it centrally located in a high-traffic area where passers-by can see that they are open for business? What about the volume of foot-traffic to the store? Are there just a few visitors per day at the store, or are there always waiting lines?
Do they ask you to complete a form to get bargain discounts? I know that CVS, our local drug store does fit this model. They collect info w/o spamming and track not only how many times you visit, but what you purchase so that they can offer complementary items.
Here are the fundamentals of a good business model:
1. Position yourself to get high-volume targeted traffic.
2. Track everything you can about your visitors.
3. Offer discounts and deals to keep them coming back.
4. Offer complementary items that your visitors want and need.
I hope this helps clarify off-line versus online marketing.
Best wishes,
Kelly Marion