CrossFit Ridzo was established in 2015 and was in need of an identity. I worked with the head coach and owner to create a strong brand for the new affiliate. The Greek word ridzo means firmly and deeply rooted, making the object steady, stable and strong. The owner had an existing sports performance business and he wanted to include elements from that branding for Ridzo. I was responsible for creating the brand logo and apparel graphics. I also designed a secondary brand logo which includes the shield and roots design, as well as an in house competition t-shirt graphic.