As a Designer with more than 15 years of experience, I specialize in UI/UX design, visual design, and graphic design. I am dedicated to creating intuitive and engaging user experiences through a blend of creativity and technology. I approach design with a keen attention to detail and enjoy solving complex problems to deliver rich, user-centered designs. My experience spans various fields, giving me a unique perspective on user needs and enabling me to deliver innovative solutions. I am committed to collaborating with cross-functional teams to ensure the best possible outcomes for the users.

Senior UX Designer

  • Designs and contributes to digital experiences that support business outcomes for Marriott’s web book product while utilizing a keen focus on data-driven, best-in-class product design 

  • Partners closely with product management and technology colleagues to meet needs across Marriott’s business, leisure, member and non-member customers

  • Creates test plans, analyzes data, and compiles research from qualitative testing for circulation with stakeholders

  • Utilizes and expands upon the Voyager design system and the Marriott brand

Marriott  |  2023 - PRESENT

UI/UX Designer

  • Established new and maintained existing user experiences for CIO internal tools that supported IBM sellers and marketers

  • Facilitated IBM Enterprise Design Thinking exercises with product owners, business administrators, and users to build domain knowledge and align on project goals

  • Designed mockups and prototypes for stakeholder review

  • Lead user testing sessions and compiled research for validation of designs

  • Utilized and expanded upon the Carbon design system and the IBM brand

  • Prepared presentations for stakeholder review and alignment

  • Partnered with sub-domain leaders to create internal graphics and presentations

  • Assisted in interviewing candiates and contributed to their onboarding process

IBM  |  2020 - 2023

UI/UX Designer

  • Partnered with cross-functional teams to understand needs while analyzing research for implementation into usable and effective user experiences

  • Created cohesive branding and integrated marketing experience across multiple digital platforms, including e-commerce, mobile, email, social media, and paid media for more than eight owned and licensed sock brands

  • Partnered with external brand licensors to ensure marketing assets blended seamlessly with brand strategies

  • Key partner in establishing the HOTSOX brand identity

  • Produced and enhanced low-fidelity sketches, medium-fidelity wireframes, and interactive prototypes for mobile and responsive web applications

  • Informed stakeholders and contractors about design concepts, principles, technical criteria and guidelines

  • Worked directly with developers to bring concepts to life while maintaining best practices in UI/UX and information architecture

  • Collaborated with digital marketing team to design, deploy, and test 10+ B2B and D2C email campaigns per week

  • Effectively communicated data-driven insights to stakeholders

RENFRO CORPORATION  |  2018 - 2020

Web Designer

  • Lead UI/UX design for 16+ B2B, D2C, corporate, and internal websites for sock brands including; Carhartt, Dr. Scholl’s, Fruit of The Loom, New Balance, HOTSOX, and K. Bell

  • Directed the creative vision for digital assets and collaborated with cross-functional teams to develop digital brand standards for owned and licensed brands

  • Lead digital design, production and agency partner teams

  • Web development and programming

RENFRO CORPORATION  |  2010 - 2018

Visual Brand Strategy
& Lead Creative

  • Developed brand identity including logo, typeface selection, color palette, and brand guide

  • Managed production process and apparel printing vendors to ensure a quality product in a timely manner

  • Produced product and lifestyle photography for eCommerce and social media

  • Designed B2C website front end

  • Developed social media presence and managed the design and execution of online display and social media advertising

Made through faith  |  2014 - 2016

Graphic Designer

  • Lead art direction and creative for print and web design

  • Estimated and defined project scopes for account onboarding

  • Managed freelance photographer, vendor, and web developer relationships

  • Performed press checks and proofed printed materials throughout all project stages

  • Maintained production schedules and strict budget accountability

  • Executed website development using HTML, CSS, PHP and Javascript

  • Prepared and delivered client presentations and pitches

  • Trained and supervised junior designers

E.B. wall + Associates  |  2007 - 2010

Education

Savannah College of Art and Design (SCAD) | BFA, Graphic Design 2007

Glenn Oaks Community College | AGS, 2004

Design Skills

UI/UX Design

Visual Design

User Research

Journey Mapping

Information Architecture

Wireframing

Prototyping

Usability Testing

Data Analysis

Data Visualization

Storytelling

Identity Systems

Branding

Typography

Print Design & Production

Photo Editing & Retouching

Illustration

Responsive HTML & CSS

Project Management

Creative Direction

Agile Methodology

Tools

Sketch

Figma

Adobe Creative Suite

Microsoft Office Suite

Keynote

InVision

Mural

Jira

Email Service Providers
(Bronto, Constant Contact, iContact, MailChimp, Klaviyo)

eCommerce
(Squarespace, WooCommerce, Znode, Shopify Plus)

CMS (WordPress)

Bazaarvoice

A/B Tasty

Google Analytics

Salsify